Hickory Farms asked us to help rediscover, elevate and celebrate what was special about this classic brand. We began with an intense research project, and found the brand still had an authentic, unique ability to bring family and friends together. Then we used that strategic focus to rebuild from the ground up, from logo, to product names, packaging, catalog, and web design. And turned it around in eight months.

We're giving their search, affiliate and email programs a makeover, and helped them create a partnership with Share Our Strength--an organization that's working to end hunger in America. Year two is all about creating lines of communication with customers through a robust social marketing program.