The Newport Development had lots of big, beautiful apartments in Jersey City for NYC families to grow into. But when New Yorkers leave the city, they don't look West. So we set out to show them how moving one subway stop away to Newport, NJ isn't leaving Manhattan, it's getting more out of Manhattan. We created an integrated TV, Web, out-of-home and online campaign that depicts one New York couple's cramped life in a closet, and we invited them to "Get more out of New York by Moving to New Jersey." The campaign generated tons of hits to the site and calls to the sales office while it filled apartments and created a virtual Manhattan zip code for Jersey City.